Aim of the partner programme

InBetween’s aim is to become the world’s leading producer and broker of standard software for the automated production of media formats.

We define our Partners as service providers, who concentrate on consultancy, project support and production in the area of cross media publishing or suppliers and producers of software, who wish to broaden their products by including output functions.

For this purpose, our Partners use InBetween as an integral part of their own offer.

Within the framework of a co-operation agreement, InBetween and its Partners seek close co-operation in a spirit of partnership. In this partnership, InBetween will actively market the Partner’s services and support the Partner in gaining current in-depth know-how of the InBetween product portfolio and the subject of database publishing. In return, the Partner will offer the services provided by the InBetween product portfolio within the framework of the co-operation with InBetween.

Structure of the programme

Partner categories

With our Partner programme, we are addressing two different groups of companies: On the one hand, media companies in the area of media production and creation, who wish to automate elements of the services provided to their customers and operate them more effectively and on the other hand, the programme is intended for software providers and producers, who wish to expand their own products by publishing functionality using InBetween modules.

Consequently, the InBetween Partner programme is divided into two different partnership categories: the predominantly service oriented Business Partners and VAR/OEM Partners from the software sector.

InBetween Business Partners

Definition

Companies who use InBetween’s service technology as an integral part of their service.

The number of Business Partners is limited to 20 companies, on the one hand to avoid diluting the advantages resulting from the partnership and on the other hand, to be able to provide full service cover to our customers. VAR/OEM Partners with a supplementary business Partner contract and suppliers of niche products, who do not encroach on the Business Partners’ areas of business operation, are not included in this.

Besides their own services and third party solutions, Business Partners also offer InBetween licences.

The relevant InBetween national company and its Partner management acquires and supports Business Partners. The relevant national company is the contract partner for this group.

Services provided to Business Partners

• Address and detailed Partner profile in InBetween.com, direct link to their own websites, mail contact to the contact partner, direct link to reference projects
• Joint co-operative appearances at seminars, exhibitions and events with cost sharing
• Project support by InBetween Professional-Service, also in the name of the Partner
• Passing on qualified leads
• Passing on projects according to feasibility studies
• Reseller conditions for the entire InBetween portfolio
• Upon the sale of a Classic Licence, a server client for this customer project will also be supplied free of charge for the Partner
• Tip commission for licences brokered
• Access to the Knowledge-Base at www.inbetween.de
• Access to beta versions

Qualification and costs

• The Partner must have the current InBetween Professional Major Release status with a valid maintenance contract.
  Here, there is also an opportunity to rent the software in addition to purchasing it directly.
• The Partner must qualify at least two employees by providing a basic training insofar as they have no InBetween know-how
• InBetween may use references, giving the name of the Partner, where customer and Partner have given their approval
• Exclusion of Partner agreements with a maximum of 2 direct competitors at the time of contract conclusion in agreement with Partner management
• Annual basic fee 1,500 € plus possible options

Advantages and value to Business Partners

• Competence verified and certified by InBetween
• Increase in market presence through relevant leads via profile at www.InBetween.com
• Comprehensive service package through to the passing on of leads and projects without claims for commission from InBetween on the Partner
• Agencies: InBetween succeeds in ensuring an effective separation from the growing number of “backyard” graphic designers and freelancers, whose quality must be taken ever more seriously due to the release of top specialists by the network agencies. For these competitors, the entry threshold to an efficient use of the InBetween products is too high.
• Media service providers: The use of InBetween servers allows more rational working within own production because non-repeatable customised makeshift solutions are replaced by standard software. Supplementary offers, such as the webclient and other top solutions multiply this effect.
• Opportunity to obtain resources and know-how on demand, especially in the area of data structure analysis and solutions with InBetween in the threshold area
• By increasing media production efficiency with InBetween, the general pressure on prices by the market and competitors, who work with dumping prices, can be countered effectively.
• Contribution to the financing of sales from the margins achieved by the brokering of licences

VAR/OEM-Partners

Definition

Software companies or major systems providers, who sell InBetween in conjunction with their own solutions. The aim of VAR/OEM Partners is to supplement their own solutions with specialised publishing functionality without having to make their own investment in developments in this area.
According to the degree and depth of integration, as a rule the status of Value Added Reseller is initially awarded, which can then be extended within the framework of the partnership and by additional steps for using InBetween through to use as an own module as an OEM Partner.

Sales are effected either under the InBetween brand name and the exact descriptions according to the InBetween price list or as an own brand with the reference to “powered by InBetween®” or as a white label product.

Optionally, OEM Partners can also receive the status of a Business Partner, if they carry out their own projects. However, in this case an exclusion of competitors under the terms of the Business Partner agreement is no longer possible.

OEM Partners can also sell the OEM bundle via their own partner network, providing appropriate terms. On the other hand, the sale of InBetween stand-alone solutions via an own partner network is not permitted.

The InBetween OEM Partners are acquired and supported by InBetween’s OEM sales. In addition to the national company, InBetween Holding AG is also a partner in the contract.